Content Writing

Opus Writers Blog

A content writing can be described as ” a creation of different text in various forms like articles, website content, notes, reviews, blogs etc”. A content writer should have a good writing skill and understand the wed world.

A content is the crucial part that decides the fate of a website.The quality and quantity of a content gets your website top listed in search engines.The freshness and uniqueness of the content keeps your website top listed .Continues  updates will keep up the freshness on your website and that will increase the number of visitor on your site.

The content of your website decides your quality , publicity , search engine ranking and your exposure in the Global  Market.

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Evolution of SEO

Over the years people changed, their ideas changed and so the technology. Similarly Google changed its algorithm, not just one time or two, but for about 500 times. Websites in the earlier days were just means for attracting eyes. Since the day man realised its importance, they had started working on making their websites visible on the search engines which eventually resulted in tough competition between organizations. Here we see the different phases taken by the Google authorities to meet man’s greedy needs.

The first search, Search 1.0 was like Alta Vista Lycos and Web Crawler.  Instead of Google there was open text and Magellan. They crawled sites based on the words; hence the relevancy was all about the number of words. Well when people got this idea they eventually started stuffing words unnecessary. This was way too easy to spam. And the Google authorities further came up with the search 2.0. Unlike the first search here they didn’t gave much importance to the number of words, rather the focus was on the link analysis. The links were more like votes and just like a man with maximum votes becomes the president; here the site with the maximum links topped the list of search engine inspite of poor quality of site. Hence Page Rank came as the search 3.0, Eventually link factors including Page rank assessed at a domain level rather than at the page level. The whole thing worked upon the domain authority where a site based on higher domain authority ranked better than a site on lower domain authority.

The last was the user signals search, where the behaviour of user towards a site was recorded. The activities include click through rates, bounce rates, and search patterns. Until now the same had been followed throughout. Which is why industries are employing SEO specialists as the competition gets tough with the technology. At the end only the best survives and manages to be at the top.

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Website : A Need For Organization

Opus Writers Blog

Website : A Need

Do you have a website for your organisation? Ever thought of creating one? No, how awful? What are you waiting for, start creating one right now. From nursery schools to colleges, small shops to big companies everyone has a website of their own. So why not you have one? Many business executives overlook importance of web design in overall marketing performance. There are millions of users exploring the internet and trying to find what they wanted in comfort of their own homes. We tell you why you need a website for your organization.

1)Cheaper and Flexible than Print Advertising:- Your advertisement will be accessible for a longer period of time and can reach wider audience in less time. You can also make necessary changes and updates as per your need.

2)More Convenient:- It is far more convenient for people to search a…

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A Card Says It All

A Card Says It All

A greeting card for any occasion is the most favored gift. Be it an anniversary or a birthday when you give a card your card says it all on be your half. On the other hand if you give a gift without a card no matter however special your gift is, it surely lacks that feeling.  A simple greeting card which looks plain from outside has that special element inside it which is why every individual go for it. The eye catching beautiful image on its cover page with a touching message will please anyone.

Today when people find themselves in a dilemma of expressing their feelings to their closed ones, they eventually seek the help of these cards to convey their emotions. Either to confess about your love, or to apologize someone when you really find it hard to say it directly your card will say it for you. These ready made greeting cards are available in many varieties. Special are the ones made with your own hand which involves your creativity, no matter how much shabby it looks the hand made ones are always special.

The expressions in the card is a way to express your feelings and your emotions to your loved ones. Thanks to the greatest man who found this simple, cheap yet most admired thing. The president of greeting card association Mr john Beeder says “greeting cards are effective tools that communicate important feelings to people you care about “. These cards have become so popular that it has become a business strategy for the companies to send cards to their customers on special occasions with a universally acceptable messages.

Though the history of custom of sending greeting cards belongs back to ancient Chinese, even today it is widely followed by people all over the world because your card says it all.

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Young India

Young India

The time has come, time for each one of us to redeem our pledge, the pledge of India. At the midnight stroke when the whole world sleeps India will wake from its sleep to celebrate the life and freedom.  Today we celebrate this freedom because our courageous leaders made “tryst with destiny”.  Thousands had laid their lives so that our country could breathe this day.

Unfortunately these leaders’ name is fading away with time. As time flies people become more of a questionnaire. They question their parents, grandparents and society. But this time they have not left their own country itself. Before you question this nation what this nation had done for you, ask for yourself what you had done for this nation.  If our country was worth dying for in time of war let us uphold that it is truly worth living for in time of peace.

Freedom in the mind, faith in the words, pride in the soul, we salute this nation on this auspicious day. Let the tri colour of the flag furls always high. It’s time for young India to show up yourself much lively and potent, dynamic and versatile in every manner. Let the world know India is back with a bang. Warm wishes to every Indian citizen on this auspicious day of Independence Day.

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Slogans Can Change The World

Opus Writers Blog

Slogans Can Change The World

Slogans provide a way to your thinking, hence if your thinking can bring up the change in the world, then the slogan is the doorstep to that change. A slogan is basically a phrase expressing the  aims, or nature of an organization, enterprise, or candidate; a motto. Its a theme that usually have  a genuine role in peoples lives. It has the ability to take peoples time and attention. The word slogan literally means “war cry”. Have you ever come across a slogan that strike your mind?

Many effective slogans were created by Indian freedom fighters, and their only aim was to get freedom from British Rule.

1)Quit India:-The Quit India movement called by Mahatma Gandhi was the most famous slogan of the time. It communicated fully to the British that India was no more controllable to them, and they had no other choice except…

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Save The Girl Child

Save The Girl

India has the second largest population in the world and it is a known fact to all the people. Now it seems like the society is trying hard to reduce the number, but how? The brutal society targets the girl child for reducing the number, but why, why only girls? The largest democratic country in the world has some evil people who kill baby girl. If you ask these cold blooded people the reason for killing the girl child, they will come up with some of the wicked reasons. Traditions and cultural beliefs in India are resulting in the slaughter of girls, often before they’re even born. Even if they bring her out of mother’s protection, they are deprived of all the basic necessities like education which on the other hand is compelled for the boy. It’s just because they think girls are of no use in future. These sick people think educating a girl is like wasting their money. Even if the girls are educated they are not allowed to do the job, it’s like they have been made to spend their life in the kitchen. Also when its marriage time they consider it as a big burden to get the girl married. Now who is to be blamed for these dumb activities?

Never in the constitution of India it is written that the girls should not be educated, nowhere it is written that the girls must not go for the job, neither it is written that the girl must be married by paying huge dowry to the boys family. Rather the country excessively supports for the girls education. They provide reservation for the girls in various job posts and the country is strictly against the dowry thing.

Now let me ask you what difference you make out between a girl and a boy child. Tell me that one thing that the boys can do and the girls cannot. In this challenging world there is nothing that the girls cannot do. In fact I believe women are a tough competition to men. Stop for a moment and think of a world without a girl. Ever thought the girl child you are killing could be someone’s wife, someone’s mother and someone’s daughter. Imagine if all the girls are killed who will give birth to your future generation, who will take care of them. Mother earth will be left with no people.

A girl is the creator of the world. With her end, the whole world ends. When you kill a girl you kill many others. You must realize that every new born baby is a god’s gift, his opinion of showing that the world must go on. One should never forget that it is from a woman that a man is born. A man who truly understands the bondage between a mother and a child will never kill a girl. Take care of these little angels who are quickly disappearing for there is no world without them because a woman is a universe within herself.

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Dr.Manmohan Singh: The most qualified leader

 Dr. Manmohan Singh

As our former prime minister Dr. Manmohan Singh steps down from his post, lets have a review of his qualification. Though people just know him as the prime minister of India, he is way beyond that. We Indians have always made unnecessary remarks about this great leader, but he deserves a lot respect for what he is. Yes you heard it right, we Indians can be really proud of this leader who is the most qualified person in the world. Mr. Singh has been the 13th Prime Minister of India since 2004. He subsequently began his bureaucratic career when Lalit Narayan Mishra hired him as an advisor in the Ministry of Foreign Trade. Over the 70’s and 80’s, Singh held several key posts in the Government of India, such as Chief Economic Advisor,  Reserve Bank governor, and Planning Commission head and many more.  He stood first throughout his academic career.  Lets have a glance at his qualifications:-

1. First place in BA(Hons) Punjab University 1952.

2. First place in MA (Economics) in Punjab university 1954.

3. Wright’s prize for Distinguished performance at St. Johns College Cambridge 1955.

4. 1957 Economic Tripos [First Class honours], University of Cambridge

5. Dphil (Oxford), Dlitt (Honoris causa) PhD thesis on India’s Export competitiveness.

From the above information, it is for sure he was an briliant kid at his young age . Now lets see how his career goes.

1. Sr. lecturer Economics in 1957 – 1959.

2. Reader Economics 1959 – 1963.

3. Prof.in Economics Punjab University 1963 – 1965.

4. Worked for U N in 1966 – 1969.

5. Prof. International Trade Delhi School of Economics in 1969 – 1971.

6. Economic Advisor in 1972 – 1976.

7. Honorary prof. in Jawahar Lal Nehru University 1976.

8. Governor of Reserve Bank of India 1982 – 1985.

9. Deputy chairman of planning commission 1985 – 1987.

10. Secretary General of South Commission Geneva Switzerland in 1987 – 1990.

11. Advisor to PM of India on Economic Affairs 1990 – 1991.

12. Finance Minister of India 1991 – 1996.

13. Leader Opposition in Rajya Sabha 1998 – 2004.

14. PRIME MINISTER OF INDIA 2004 – 2014

You may wonder, are we really talking about our former prime minister, yes we are. Now  lets have a glance at his “ACHIEVEMENTS

1)Adam Smith Prize, University of Cambridge, 1956

2)Padma Vibhushan, 1987

3)Euro money Award, Finance Minister of the Year, 1993;

4)Asia money Award, Finance Minister of the Year for Asia, 1993 and 1994

In a country which doesn’t even require a  minimum education to become a prime minister we had among us the most qualified person not only in INDIA but in the whole world. Indeed the Indians can be really proud of him. Mr. Manmohan Singh was never a politician, he is a renowned economist who was pulled into the politics dilemma.  We salute this great leader, wishing him a wonderful and healthy retired life.

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Job Interviews

Job Interviews

Finding your dream job is tough these days. Whether you are a fresher or experienced, the job market is as competitive as ever. Even though you have the perfect resume in your hand, even if you are a rank holder, still if you cant make it in the interview its all in vain. Job interview never seems to get any easier. Your chances of getting the job lies on how you perform in the interview, and if you ruined it, you screwed it.

Here are job interview tips to help you to prepare for the interview effectively. Proper preparation can help you to alleviate some of the stress involved in job interviews. The more you prepare, the more comfortable you will be interviewing.

1. Practice:-Practice answering interview questions and practice your responses to the typical job interview questions most employers ask. Think of actual examples you can use to describe your skills. Providing evidence of your successes is a great way to promote your candidacy. 
2. Research:- Before you are going for the interview research about the company and its  profile.You can expect this question anywhere – What do you know about us? 
3. Get Ready:-Make sure your you dress formally and neatly appropriate for the type of firm you are interviewing with. Take extra copies of your resume with photographs. Include a pen and paper for note taking.
4. Be On Time:-Be on time for the interview. On time means five to ten minutes early.
5. Stay Calm:-During the job interview try to relax and stay as calm possible. Listen to the entire question before you answer and pay attention.
6. Make eye contact:-It is very important to maintain eye contact with the interviewer, every time you answer them.
7. Highlight your skills:-Tell about your positives and how you can be an asset to the organization. When discussing your career accomplishments match them to what the company is looking for. Keep things simple and short.
8. Say Thank you:-Once the interview is over don’t run away from there just like that , say thank you and shake hands, even if your interview didn’t went well. The interviewer should give you a time frame for when to expect to get a callback, if applicable.

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The Lost Art Of Letter Writing

The Lost Art Of Letter Writing

The art of letter writing is lost in this fast moving economy, where emails and messages replace the letters. In the earlier days, when Man didn’t had mobile in his pocket and laptop in his desktop, he wrote letters. The receivers excitement that lies in receiving the letter after a month’s gap, the excitement to read it and to reply for it, is no more avail today. Today you write a message and within the time period of a blink you get the reply.

Writing a letter is a distinct experience. Writing brings with it, the expressions and feelings. When you write a letter to your closed one with your own hand you will find yourself wrapped up in emotions. But today man has become so obsessed with these computers that he can only think of these electronic gadgets even in his sleep. Hence the handwriting has disappeared from our lives. However for a writer, he/she will always prefer to write in hand their ideas.

There are few personal touches that the writer offer, through the ink he has used and a few other personal touches such as did they use black ink? Or red? And why did they pick red? Was that all they had, or did the writer mean something by it? Did they go out and buy expensive paper for they letter or did they just rip some out of notebook?  It does give you little hints about what they were thinking and feeling when they wrote this letter. 

This day when you find a letter in your attic, you get so much excited that you think of reading it at least once. We take effort in keeping those letters safe, but we don’t care to save any mail which we receive, though it is saved automatically. Too many emails in your inbox annoys you and you report them as spam. One can understand your feelings through your writing style, where as emailing will give the same effect to all the words. The beauty of letter can not be achieved in any forms of electronic messages. If you want to write something deeply, go for the handwriting. Keep writing and let others feel the same.

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