Evolution of SEO

Over the years people changed, their ideas changed and so the technology. Similarly Google changed its algorithm, not just one time or two, but for about 500 times. Websites in the earlier days were just means for attracting eyes. Since the day man realised its importance, they had started working on making their websites visible on the search engines which eventually resulted in tough competition between organizations. Here we see the different phases taken by the Google authorities to meet man’s greedy needs.

The first search, Search 1.0 was like Alta Vista Lycos and Web Crawler.  Instead of Google there was open text and Magellan. They crawled sites based on the words; hence the relevancy was all about the number of words. Well when people got this idea they eventually started stuffing words unnecessary. This was way too easy to spam. And the Google authorities further came up with the search 2.0. Unlike the first search here they didn’t gave much importance to the number of words, rather the focus was on the link analysis. The links were more like votes and just like a man with maximum votes becomes the president; here the site with the maximum links topped the list of search engine inspite of poor quality of site. Hence Page Rank came as the search 3.0, Eventually link factors including Page rank assessed at a domain level rather than at the page level. The whole thing worked upon the domain authority where a site based on higher domain authority ranked better than a site on lower domain authority.

The last was the user signals search, where the behaviour of user towards a site was recorded. The activities include click through rates, bounce rates, and search patterns. Until now the same had been followed throughout. Which is why industries are employing SEO specialists as the competition gets tough with the technology. At the end only the best survives and manages to be at the top.

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And Thats About Engineers

And Thats About Engineers 

September 15^th is the day in India which will ring the bell of pride in every engineer’s ears as we celebrate the engineers day. The time has gone when somebody really honored this degree. Today the country possess thousands of engineering colleges and produces lakhs of Engineering graduates every year such that it has become quite natural you see an engineer in every family. Now the country has reached to such a position that you will find engineers doing the marketing job or making a call in some call centers. Still they would go for it because this will pay them higher than what they can achieve as an engineer. A fresher software engineer in India earns a salary of around 6000 per month while a person in a call center will get around 10,000. At least you don’t have to clear all those aptitudes and group discussions to get into a call center. The increasing number of engineering colleges in India in a way helps students to get educated but at the same time put them into trouble after they graduate. Hence the competition becomes tough, in fact very tough for these individuals to prove their skills to get into some MNC Company.

The time was different years ago, when Engineering meant to be that form of art which forms the link between scientific discoveries and their subsequent applications to human needs and quality of life. The engineers’ day which commemorates birthday of the legendary engineer of India Sir Mokshagundam Visvesvaraya was internationally recognized for his genius in harnessing water resources. He was responsible for the successful design and construction of several river dams, bridges and the implementing irrigation and drinking water schemes all over India.

But now with the emerging engineering colleges every year the standard gets sink. This year with the theme of “Making Indian Engineering World-class” let’s hope our engineers get recognized internationally and lets prove to the world once again that we Indians are a prodigy.

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Job Interviews

Job Interviews

Finding your dream job is tough these days. Whether you are a fresher or experienced, the job market is as competitive as ever. Even though you have the perfect resume in your hand, even if you are a rank holder, still if you cant make it in the interview its all in vain. Job interview never seems to get any easier. Your chances of getting the job lies on how you perform in the interview, and if you ruined it, you screwed it.

Here are job interview tips to help you to prepare for the interview effectively. Proper preparation can help you to alleviate some of the stress involved in job interviews. The more you prepare, the more comfortable you will be interviewing.

1. Practice:-Practice answering interview questions and practice your responses to the typical job interview questions most employers ask. Think of actual examples you can use to describe your skills. Providing evidence of your successes is a great way to promote your candidacy. 
2. Research:- Before you are going for the interview research about the company and its  profile.You can expect this question anywhere – What do you know about us? 
3. Get Ready:-Make sure your you dress formally and neatly appropriate for the type of firm you are interviewing with. Take extra copies of your resume with photographs. Include a pen and paper for note taking.
4. Be On Time:-Be on time for the interview. On time means five to ten minutes early.
5. Stay Calm:-During the job interview try to relax and stay as calm possible. Listen to the entire question before you answer and pay attention.
6. Make eye contact:-It is very important to maintain eye contact with the interviewer, every time you answer them.
7. Highlight your skills:-Tell about your positives and how you can be an asset to the organization. When discussing your career accomplishments match them to what the company is looking for. Keep things simple and short.
8. Say Thank you:-Once the interview is over don’t run away from there just like that , say thank you and shake hands, even if your interview didn’t went well. The interviewer should give you a time frame for when to expect to get a callback, if applicable.

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Branding and the ‘Word’

Branding and the ‘Word’

A brand is a summation of many attributes such as visuals, values, products and services. However, the most important attribute in a brand is its marketing communication strategy – And the mediums it uses to express itself.
Any form of communication from the brand is often the first point of contact with the customer. Be it the advertisement, the POP promotion, the poster or the word of mouth, the words that a brand uses to describe itself is of utmost importance because it creates a lasting impression on the mind of the customer.
Successful brand communication should consist of the following qualities :
1) Should be representative of the brand and their values.
2) Should stimulate thought.
3) Should be dynamic and engaging.
4) Most importantly, it must be clear and expressed in the best possible medium for communication.

This is why a content writer is so important in the organization. In a branding perspective, the words used to speak about the brand can make or break the brand image. A content writer’s role in the company is to create an image in the minds of the customer – with descriptions, taglines, slogans, advertisements and other creative interactions.
An advertising copy runs not just on the image, but also on the supporting text, no matter how minimalistic it is. The content used in a company’s website talks much about the type of culture that grows within the organization.
Therefore, words are extremely important in the branding perspective.

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