SOCIAL MEDIA MARKETING

                      SOCIAL MEDIA MARKETING

                   Importance in current business world

SEM industry; SEO company; Internet Marketing Professional; Search SEO Company

Economic progress depends on successful business activities and future endeavors. The tremendous boom in small, medium and large scale businesses across the globe necessitate more appropriate marketing methods than the traditional ones. Today’s entrepreneurs and marketers will rely mainly on social media. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you” is the famous saying. Drawing people’s attention through these sites is the purpose of ‘Social Media Marketing’.

Facebook, Twitter, Google+, Linked In, You Tube, Pinterest, Reddit, Forum, Slide share etc. are platforms available. Understanding the features of each and selecting the one which suits the best is the mission.

How social media marketing transforms your business is worth considering. It connects business owners with customers and people who influence them and has definite communication and branding objectives. Big and small companies must focus on strong customer relationships and more brand exposure.

Valuable, informative and interesting content, highly organized marketing strategy, relationship with online influencers, and moreover, commitment and patience are the fundamentals of social media marketing.

Creating a social media strategy requires investment. Set realistic, ethical and time-bound goals. The marketing plan should be firm and open to changes. Social media profile demands constant updating. Social media sites allow you to share your website content, images, videos, etc. and people get interested in your product. The resulting brand popularity leads to business growth.

Blogging is a powerful tool in social media marketing. Interact with customers, participation in conversations, answering queries, putting sincere comments and sharing other’s content make social media marketing more meaningful. Knowing your competitors and drawing inspiration from industry leaders are advisable. ‘Search Engine Optimization’, the process of increasing website ranking, can be attained through social media marketing.

Benefits of social media marketing

• Very easy and cost-effective way to introduce and promote a brand to potential customers.
• Helps to find new customers and obtain their feedback. Improves customer service and builds trust in them.
• Learn more about the market and your competitors. Obtain a secure market place.
• People get directed to your website which in turn increase search ranking, increases sales and revenue.
• Your content gets shared very fast.
• Interaction with similar people, maintains a good business reputation.

Social Media Marketing Industry Reports, 2015

Here are some basic facts revealed.

• About 96% of marketers participate in social media marketing, of which 19% spend more than twenty hours every week on social media.
• The use of Facebook declined from 94% to 93% and Twitter from 83 to 79%, Google+ increased 2% and Instagram rose significantly from 28% in 2014 to 36% in 2015.
• About 71% use visual assets, close behind was blogging (70%) and podcasting (10%).
• Larger businesses use YouTube more commonly.
• In future, the marketers plan to increase the use of Twitter (66%), YouTube (66%), Linked In (66%), Facebook (62%) and Google+ a 1% increase over 2014.

 

 Failure in social media marketing reflects on your business. You miss opportunities. Define goals, stride towards them with splendid marketing techniques. Your efforts will never be in vain!

 

 

Website : A Need For Organization

Website : A Need

Do you have a website for your organisation? Ever thought of creating one? No, how awful? What are you waiting for, start creating one right now. From nursery schools to colleges, small shops to big companies everyone has a website of their own. So why not you have one? Many business executives overlook importance of web design in overall marketing performance. There are millions of users exploring the internet and trying to find what they wanted in comfort of their own homes. We tell you why you need a website for your organization.

1)Cheaper and Flexible than Print Advertising:- Your advertisement will be accessible for a longer period of time and can reach wider audience in less time. You can also make necessary changes and updates as per your need.

2)More Convenient:- It is far more convenient for people to search a product on the internet rather than searching them in the store.

3)Standardize your organisation:- When a customer peek into your site and if your site is an eye catching website with all the necessary information updated, you can expect the customer the very next day.

4)Marketing:- The Internet also allows for Viral Marketing  where your website visitors spread positive word-of-mouth about your business. Your customers do your marketing!

5)Show the correct way:- You can also include a map in your site which shows directions and landmarks graphically so that people can easily reach up to you.

6)Market research:-You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.

The design of your website is important as it is your door to the peoples interest.  A user takes only 4 to 6 seconds to decide whether they are going to continue browsing your site or not. This is how significant a website is for every company. You can find numerous web design companies in your area but you need to find the best and most reliable for your project. Remember your website can either make or break your campaign, especially if you’re marketing online. 

If you are looking for a creative and stunning website, contact us now:-

http://www.opuswriters.com/contact-us

You can also visit our page in facebook:-

https://www.facebook.com/opuswriters

SEO- Content writing

Search Engine Optimization ( SEO ) is a specific way of content writing for the purpose of internet marketing.Now a days future of every reputed company lies, in getting top listed in major search engines like Google, Yahoo etc for which SEO Content Writing is an essential tool.

Content in your website must be  appealing, fascinating and instructive for the readers so that they will be tempted to hang on to your website long enough to possibly buy your service or product, or at least ask for some extra information.

SEO content writing can also be used for blogs as blogs are a great way to endorse business, develop brand appreciation and representation, as well as increase visitors to the main website. SEO content is written with search engine traffic in mind, the writers can drive  traffic from search engines to the clients website.

The clients provides the writer with a list of keywords related to the website, writer uses the keywords and writes a number of articles for each. The articles created on these key words include certain trade secrets to optimize their effects on search engines.These articles are then published on websites ,  blogs, articles directories , free online library etc with a link back to clients website. This will increase the site visibility , top listing and high ranking in the search engines. 

Content Writing

A content writing can be described as ” a creation of different text in various forms like articles, website content, notes, reviews, blogs etc”. A content writer should have a good writing skill and understand the wed world.

A content is the crucial part that decides the fate of a website.The quality and quantity of a content gets your website top listed in search engines.The freshness and uniqueness of the content keeps your website top listed .Continues  updates will keep up the freshness on your website and that will increase the number of visitor on your site.

The content of your website decides your quality , publicity , search engine ranking and your exposure in the Global  Market.