Creative Business Taglines
A business tagline is a phrase that advertisers create to visually express the importance and benefits of their product. It is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign, just to achieve a successful brand awareness. The aim of your tagline is to make your brand more memorable among the people. They are powerful marketing tools that can motivate your customers to support your brand.
To write creative taglines it requires certain skill. Certain guidelines to create taglines are:-
1)Logo designing:- A tagline without a logo is like a garden without a flower. Your tagline must stay consistent with your brand name.
2)Short and Simple:-A tagline is effective only if the audience can understand it, so it must be kept short and simple. The objective of keeping it short is that, it is to be memorable and logic tells us that it is far easier to remember a short message than a long one.
3)Plan:-Plan the core message that you are trying to deliver the consumers. Think of your audience and plan.
4)Convey the message:-Create a positive feeling for the consumers. Reveal your purpose and benefits of the product by conveying the message in consumer language.
5)Bring humor:-If you can bring humor into your tagline, do it. In an overcrowded market, companies on the same industry need to set themselves apart through their creative and original tagline.
Some of the best taglines are still being used today, even though they were launched several years ago.
- Adidas-Impossible is Nothing.
- Volkswagen – Think Small.
- Porsche – There is no substitute.
- Walmart – Save Money. Live Better.
- Reebok – I am what I am.
- Nike – Just do it.
A creative tagline has to be short and impressive that can convey the message to the consumers in simple words.Everyday we see millions of messages and phrases everywhere, from print media to online advertising, but only a handful of them is being noticed. Only the best taglines are instantly recognizable.
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