Search Engine Optimation is a matter of making sure that your website is structured in a way that search engines understand. SEO makes your website easier for search engines to locate. SEO increases the number of visitors the site receives from search engines.
For SEO, new terms and phrases(Keywords) are Implemented that will generate traffic and make a site search – engine friendly. SEO contents are prepared using these keywords and links which help marketing the unique value of the site’s or the organization’s offering.
Social Media and other types of traffic can generate visitors for your website. However, search engines are the primary method of navigation for most internet users. SEO provides unique targeted traffic to your website and creates a roadway to the people who actually need your service.
The word that the users type into the search box, carry extraordinary value. And this can make or break an organization’s success. Unique and targeted visitors to a website can provide publicity, revenue, and exposure like no other channels of marketing.